Author Archives: VinnieFreeman

Engagement

Posted on August 31, 2011 by VinnieFreeman

It all starts with engagement A few nights ago, setting down my iPad, turning off the light, and closing my eyes to sleep, I began to review and contemplate the day’s events. My first thought was, “what an extreme range … Continue reading →

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The Anti-Social Media Revolution

Posted on April 5, 2011 by VinnieFreeman

I was watching my teenage daughter have a text exchange with her boyfriend the other day, thumbs flying as she hurriedly fired off a message then stared intently at the screen of her phone impatiently awaiting his response. Soon it … Continue reading →

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The Death of Advertising

Posted on December 4, 2010 by VinnieFreeman

In its memory we have compiled a brief outline of its evolution: Phase 1 need + solution = sale Phase 2 public + message = need need + message 2 = sale Phase 3 public + message = need need … Continue reading →

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The Pied Piper of Marketing

Posted on December 3, 2010 by VinnieFreeman

Maybe its because I’m turning 50 soon. Or maybe I was just in a reflective mood. But I was thinking about marketing.  It used to be simple: reach enough people, get them to believe and they would buy.  For years … Continue reading →

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The No-No’s and Need to Knows of the Web

Posted on November 23, 2010 by VinnieFreeman

Often the best ways to get a good understanding how to do something right is to take a look at how not to do it. Before we get to the whole issue of standards compliance, we’ll take a look at … Continue reading →

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