Author Archives: CaseyCordry

A Brief Review of Adobe Muse

Muse is the beta code name for Adobe’s software that allows users to design and publish HTML websites without writing any code. This software is primarily for designers with little or no HTML experience. Simply put, it allows designers to … Continue reading

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Re-evaluating Brand Loyalty

Wikipedia defines Brand Loyalty as follows: Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such … Continue reading

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All In The Question

It’s all in the question. Francis Bacon once said, “Who questions much, shall learn much, and retain much.” For User Interface design, though, it’s not just asking questions. It’s asking the right questions. The questions often asked before embarking on … Continue reading

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Brand Perception

I tweeted the question a couple of weeks ago “Is there a difference between Brand Image and Brand Perception?” Thanks to all those who responded. It does seem to come down to semantics. The definition I use is this: Brand … Continue reading

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Web Application Interface Design

We’ve been doing a lot of web application interface design here at Sonar Studios. Interface design is a delicate combination of form and function. The designer must always keep in mind the intentions of the user and the user experience. … Continue reading

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